Sky Sports News, a channel owned by British Sky Broadcasting, is a 24 hour sports news channel aired in United Kingdom and Ireland. Sky Sports News was launched in 1998 and it is operated by Sky Sports. Replacing Sky Sports Center, Sky Sports News is
dedicated to providing sports information from around the globe.
Though this news channel is primarily focused on football fans providing all the information that one could possibly want on football, Sky Sports News also does report on various other sports including Baseball and F1. Since the channel doesn’t have the broadcasting rights of such games, they receive limited coverage.
The program format of Sky Sports News is quite entertaining and also informative. The news is presented by two reporters. Short clips which feature the highlights along with interview over a wide variety of topics are a section of the program format. You can even get unrelated sports information as the news progresses through the tabs at the bottom of the screen. For unrelated league tables or any other information you simply need to have a look at the screen sidebar.
The first live match that the channel broadcast was the Conference Play off between Exeter and Morecambe in May 2007. Until then Sky Sports News wasn’t available via digital terrestrial platforms and live sports were occupying other Sky Sports channels. Sky Sports News then went on to broadcast the Wales V/S New Zealand game as well as the Espanyol V/S Barcelona game in May and December, 2007 respectively.
Another reason making Sky Sports News as famous is its coverage and speculation over Premier League Manager appointments. These speculations happen to be so accurate that they have led the Football Association to instigate investigations suggesting “insider trading. However, no action has been taken with this regard until now. Probably the most famous feats were the Newcastle United manager positions that was taken by Harry Redknapp and then again by Kevin Keegan. Together with them, the channel has also speculated over several Tottenham Hotspur managers.
Sky Sports News was re launched as Sky Sports.com TV. This move was taken to tie Sky Sports News with the launch of skysports.com, the official Sky Sports website. Although the channel faced plenty of criticism in its initial years for its content and also style, it continued its successful run. It had been because of this success that this.
Com TV was finally scrapped and retained its original name. From April 2002 to 2004 Sky Sports continued to test out its look. Creating a face lift and subsequently a new image by 2004 the channel had a host of brand new programs including the Afternoon Report, Evening Update, Through the night, Good Morning Sports Fans and Sky Sports at Ten.
The final revamped look of the channel came in time with the 2007 football season. Unveiled on the 5th of August, this revamping displayed a wider reimaging of the Sky Sports brand. Although the main program format was retained, a whole new theme tune, new title sequence and most prominently a brand new studio became a component of the brand new look.
Owing to its popularity, Fox Soccer Channel in United States and Fox Sports World, Canada pick up two hours of live feed and one hour of delayed feed from Sky Sports News.